The Creation Of Brand Using Common Sense
Mar 25, 2013 News
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I have always had a personal discussion on the creation of brand. To be known in the world of fashion (whatever the field to which to bind the same) is a tedious and enormously expensive task than in the case of leaving it to third parties, at the end the end customer will pay it. After years thinking about this question I made the decision to seek ways to create brand using my own resources. The question that always popped into my head was how to do it without making a huge effort from the economic point of view. I was aware that use well-known models, an external to the company marketing. etc.
etc. etc., would entail short, medium and long term, use these resources on an ongoing basis, and therefore expensive product to the customer. We must not forget that the costs of branding by exogenous means one same ends them paying customer. Everything that is a substantial increase in expenditure in the business they result in higher prices, but in any case why the product has a higher value-added. In the world of the Jewelry Diamond H-VS with a very good size has the same REAL value here that anywhere else in the world.
The difference in price will be tied to the pricing policy of the owner and great extent many or few expenses of this. For example a button: If a trade of jewellery has to pay a rent of 20 thousand euros (common price in Serrano) and pay a salary to 6 employees, that no one be fooled, what they buy in such trade will be priced added based on the costs of business. That is why I decided to put all my effort into creating brand in the medium to long term and always through give a good service, very good quality and an exceptional attention to the client. These considerations have made customers come largely through former customers. It’s funny because my jewelry is called JORGE JUAN JOYERO, and many customers the first thing they did was go to the Jorge Juan Street in Madrid. She spent much time until I realized that my website was put on several sites the exact address. That seems silly was really important. One of the important points for the creation of brand (at least in my case) has been creating new web pages (currently we are with another) giving information and exposing all kinds of sections to help potential customers find information of all kinds, from the section educational, to include prices on products with the quality and features of these. I have a long way to go, but I am clear that this path not carried the client to pay an added value that makes no sense. I remember a quote from a politician who said: when you choose a path we are, without realizing, by choosing our destiny. Then it is time that will tell if we’re wrong or not. Jorge Juan jeweler Group J.K. Diamonds Suppliers 917022151 917020625 original author and source of the article
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