Wellknown Write
Sep 9, 2011 News
Posted by
Many studies give customers a surprise ending at times this indignation: – And? Well, we know ourselves, and … – Where are the numbers? I do not see the market capacity … – Where's the full list of respondents, with phones? – Where's the forecast for next 5 years? More advanced customers can add: – So what are my competitive advantages and core competencies? – Which target segments should I choose? – How do I position my company relative to competitors? Or more simply: – So I write in the booklet to sell off the remains? – By what percentage do a discount? – How many times a print ad in the newspaper? – What to say to a client manager phone to get him to buy the product? Or even easier: – What is it you written here? It's not the same! I was interested in very different questions! Especially for the esteemed customers, we decided to write this article and draw attention to several important factors which determine the result of market research: 1. Each study is (should be) the goals and objectives. Until then, until you are clear with the goals and objectives – do not start research markets, because it will be money thrown away. How do you know if your research goals and objectives and how effective are they? Very simple: write your goals on paper, market research and test their effectiveness in international system, SMART, namely: concrete: target your market research should be specific, not ambiguity.
Tags: marketing
